And to think that I almost forgot that THIS is the whole point…

Things haven’t gone the way I imagined they would this year — and that’s been hard to sit with. Coming to terms with the fact that things don’t always go according to plan, no matter how clear the vision is or how ready you feel to chase it.

If you’ve been in a season where everything feels heavier/messier than it should — where your motivation dipped and your goals started collecting dust, I want you to know you’re not the only one.

Here’s where I’m at…

After the momentum I built last year, I was really excited heading into 2025. I had goals, big ones, a massive action plan and I felt confident and clear.

Then March happened and it all fell apart. 

It’s been a season of cancelled plans, unexpected detours, and hard moments I didn’t see coming. So many things have been falling through the cracks — and not just in life, but in business too.

Unanswered emails. Messages missed. Deadlines pushed or forgotten. Orders that should’ve been packed a day earlier. I’ve been dropping more balls than I care to admit. And that’s not easy to say out loud when you care so deeply about what you do and the people you work with.

I’ve been feeling like I’m falling short on all fronts — as a business owner, a mom, a human just trying to keep it together.

And if you’ve been feeling behind or disappointed this season too, I see you. You’re not the only one. 

Once again, I’m reminded that I’m not in control of the timeline.  That no matter how badly I want it, sometimes life says ‘yeah, no, not yet.’ I felt so discouraged, defeated, and honestly, even a little depressed.

But the truth is, slowing down isn’t failing.  Resting isn’t quitting. And sometimes things fall apart so we can pause, reflect and rebuild with more intention.

Like I’ve been telling myself for the past seven years, hold the vision, trust the process.

Right now, this season feels really uncomfortable. I’m learning to sit with the discomfort of not having it all figured out. I don’t have a plan and that’s hard for me.

But I’m trying to give myself space… to be with my kids, to spend time doing things that fill my cup, to figure things out, slowly. 

If you’re in a weird season too, maybe this is your reminder:  clarity comes in the quiet, not the chaos. You’re allowed to move at your own pace and it’s okay to be in the messy middle. 

Maybe you don’t need a 10 step action plan, maybe you need just enough space to listen in and figure out what that small next step is…

I hope you remember: clarity usually shows up in the quiet, not the chaos.

Thanks for being here and following along, even when things get a bit wobbly.

And know you’re not alone 🤍

xo,

Alex

PS: Feel free to share this with someone else who might be in a slow season.